Human beings make decisions based on emotions, and follow those decisions with logic. As a copywriter, my job is to find out what emotion is going to drive a person to act and write something that will trigger that emotion. During this presentation we will talk about 5 specific feelings that make people buy or donate. We'll talk about how to write copy that will stir up those emotions and channel that energy into a sale.

https://vshow.on24.com/vshow/aadm2017/content/1419264

Direct Mail Content Marketing Copy/Creative

Webinar