All About Direct Marketing Virtual Conference & Expo 2018
Comcast Cable's SVP of Brand Marketing and Communications, Todd Arata, chats about how Xfinity leverages data and technology to enable always-on customer experiences for the connected consumer. With a target audience that ranges from Baby-Boomers to Gen Y, Arata's team has to be able to connect at a personal level at the largest scale across the most diverse audiences. Hear how they built the team and technological capability to do it, and how you can too.
Fender strikes a chord with marketers, automating project approval, and asset management with Workfront. Read this case study to discover how Fender gained more than 2 hours per day for more creativity by streamlining marketing workflows.
Today's customers expect a range of communications across multiple platforms. And, companies with the strongest omni-channel customer engagement retain an average of 89% of their customers, compared to 33% for companies with weak omni-channel strategies. Learn what types of enhancements are available: email, phone social media, demographics and data hygiene, how to use them to set yourself ahead of the competition and best practices for finding the right data vendor.
The E.U.’s extra-territorial General Data Protection Regulations went into effect on May 25, with massive implications for marketers across the world. The law grants a series of new data-focused “Rights and Freedoms” to protect the privacy or E.U. citizens, and charges marketers with safeguarding them. If you don’t, it threatens fines up to $24 million or 4% of annual revenue, whichever is higher.
Despite the potentially disastrous consequences, many elements of this legislation were unclear right up to its launch. How is the world reacting? What questions have been answered or raised since it’s implementation? Who’s likely to be the first target of enforcement for these laws?
Join our panel of E.U. data experts to hear where you and the world stand with GDPR, and what adjustments you should make in light of the most recent developments.
Target Marketing delivers hands-on, how-to-do it editorial that gives you the tools you need to effectively develop, execute and evaluate your direct marketing efforts. Whether it's direct mail, email or social, you'll get the ideas and insight you need to help you and your company market smarter and more profitably.
Subscriptions are free to qualifying individuals within the U.S.
Traditional project management methods and tools have served marketers well for decades. But the modern marketing team facing digital transformation and fast-paced markets is experiencing new challenges that project management alone isn’t equipped to solve. It’s time to ditch the traditional and prepare your marketing team for the future.
Advance Auto Parts invested in the Workfront marketing work management solution because its eCommerce department was faced with the challenge of managing an ever-growing list of problems across a national team. By improving the organization of eMarketing activities and workflows, the Workfront solution significantly improved the team’s project management request and delivery processes, remote collaboration, and team unity.
MRM//McCann Team Saves an Estimated 105
Hours Every Week with Workfront, Translating into
Annual Cost Savings of More Than $200,000.
Agency implements Workfront solution in fewer than four months as standard for managing work for one client spanning 30 offices across 20 countries.
NonProfit PRO Today keeps you up-to-date on what some of the hottest bloggers in the sector — including NonProfit PRO's own — have to say about the latest strategies, tips, tools and news affecting the nonprofit sector.
From request to reporting, Workfront lets you plan, proof, and execute your next winning marketing campaign in one place.
Enjoy our catalog of solutions for all you data quality needs. We've got you covered!
Today @ Target Marketing is the daily email newsletter for serious direct marketers looking for practical tips and strategies for profitable direct marketing. We invite marketers of any vertical to join our community and find out how we can help you become a better marketer in today’s fast-paced environment.
For many companies, employees are a large part of the brand, especially those like Starbucks that are in the customer service industry. You could be missing out if your content is not aligned with the company culture. Learn the six brandful channels that pump the voice of employees into your content and help build deep trust that cannot be broken by PR disasters.
Read this whitepaper to learn how structure actually complements creativity.
Like yoga, practicing Agile Marketing can improve focus and agility. Agile Marketing can alter the way you
approach work management and ultimately enable you to be more productive, adaptive to changes, and
focused on the right priorities. With the fundamentals of Agile Marketing, you can create an Agile practice
that will help you channel your inner marketing yogi and deliver better marketing outcomes with less stress.
Total Retail Report is a daily newsletter that provides retailers with free, expert advice on a wide range of topics to help your profits and operational productivity soar.
We'll examine how voice has become the newest avenue of investment for the biggest names in search and commerce. You'll see how this new technology is changing how consumers invest their time, understand how this technology works and we'll lay out a clear plan for building a voice strategy. During this session, you'll learn about the impact digital knowledge management has on the future success of your business as a means to aligning resources needed to build a successful online marketing strategy.
• Understand how digital knowledge management (DKM) is foundational to online success
• Understand how consumer time is being shifted from traditional search to voice
• Learn what's included in a dedicated voice-marketing strategy
• Leave understanding what you need to prioritize to be successful in today's online landscape
What does it take to lead a top brand in 2018? TD Bank EVP & CMO Patrick McLean sits down with Target Marketing Editor-in-Chief Thorin McGee for this frank discussion of what marketing leadership takes today. We’ll discuss how the marketing role has changed over the years and how McLean guides the “America’s Most Convenient Bank” brand through an era of digital transition.
• How TD Bank built an experiential brand for the digital age
• What it takes to assemble and lead a great marketing team today
• How to get one-to-one direct with your omnichannel customers
• How AR and VR are part of TD Bank's future plans
• And more!
TotalRetail is the retailer's source for content and community. In our magazine pages, on our website, and at our live and virtual events, Total Retail provides retailers with information about all facets of their industry, providing them with strategic and topical content, profiles of the people and companies helping to chart the course of retail's future, and opportunities to network and learn from each other. We're striving to be your go-to source for everything retail!. Subscriptions are available free to individuals who meet pre-established demographic criteria.
Workfront seamlessly integrates with Adobe Creative Cloud to allow marketers and creatives to deliver higher quality campaigns faster than ever before.
NonProfit PRO offers tactical leadership, strategy and best practices for modern nonprofits. Subscriptions are available FREE to individuals who meet pre-established demographic criteria.
As brands large and small compete with the Amazons and the Ubers of the world, they are also challenged to re-imagine the end-to-end customer experience. This session will illustrate the growing consumer demand for a combination of traditional and digital communication as well as a unique customer experience, and how these demands are re-shaping traditional marketing. Join us as we explore best-in-class strategies for omnichannel marketing in a digital age.
Marketers will learn how:
• Digital marketing can and should span the ages
• Omnichannel means more than just utilizing all marketing channels
• Consumers' desire for experiences is changing how marketers should think about engagement
In this guide, you’ll learn more about the MWM methodology—why you need it, what it is, its guiding principles, and strategies you can implement throughout every phase of your team’s workflow to improve visibility and gain more time to focus on creative work.