As brands large and small compete with the Amazons and the Ubers of the world, they are also challenged to re-imagine the end-to-end customer experience. This session will illustrate the growing consumer demand for a combination of traditional and digital communication as well as a unique customer experience, and how these demands are re-shaping traditional marketing. Join us as we explore best-in-class strategies for omnichannel marketing in a digital age.
Marketers will learn how:
• Digital marketing can and should span the ages
• Omnichannel means more than just utilizing all marketing channels
• Consumers' desire for experiences is changing how marketers should think about engagement
https://vshow.on24.com/vshow/aadm2018/content/1784503
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