All About Integrated Marketing Virtual Conference & Expo 2017
This session is all about connecting the dots between audience understanding, storytelling, engaging content and feedback loops. So that through every piece of content, you’ll know how to revise your understanding of your audience, and you’ll find inspiration for the next piece of content, and the next, and the next.
• Learn how to create rapid personas to inform content.
• Best practices for storytelling, to create content that connects with your audience.
• Methodology for taking cues from your audience to create content for “right now."
• Techniques for implicit and explicit data gathering to create more personalized content over time.
Copywriting Creative Segmentation