All About Marketing Tech Virtual Conference & Expo 2018
Increasing lead generation starts with identifying the types of prospects you want to attract, and concentrating your efforts on being where they are. Through content, nurturing, and closer alignment between marketing and sales teams, B2B marketers have the tools to capture even the most elusive leads.
In the Lead Generation Field Guide, you’ll learn how to:
- Amplify your lead generation efforts across multiple channels
- Track elusive leads and identify your ideal buyer and target audience
- Work with your sales teams to capture and recognize different types of leads
- Create campaigns that engage customers and advance deals
B-to-B_AAMT Lead Generation_AAMT