Progressive brick and mortars leverage their existing digital arsenal to create an online and in-store contextual experience. That means using their different touch points (website, mobile web, app, in-store technology, etc.) to provide context to their customer engagements. Being able to pull together these disparate touch points and systems through a streaming decision layer powered by machine learning, is the secret sauce.

http://vshow.on24.com/vshow/aamt2018/content/1628223

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Event-Driven AI Driven Streaming Platform BOPUS Contextual Real-Time Customer Engagement Cross-Channel Personalization Product Velocity Cart Reminders Micro-Targeting Cart Abandonment Loyalty Enhancement Customer Engagement Hub