All About Marketing Tech Virtual Conference & Expo 2018
Progressive brick and mortars leverage their existing digital arsenal to create an online and in-store contextual experience. That means using their different touch points (website, mobile web, app, in-store technology, etc.) to provide context to their customer engagements. Being able to pull together these disparate touch points and systems through a streaming decision layer powered by machine learning, is the secret sauce.
Contextual Real-Time Customer Engagement Cross-Channel Personalization Micro-Targeting Event-Driven Customer Engagement Hub BOPUS AI Driven Streaming Platform Cart Reminders Product Velocity Loyalty Enhancement Cart Abandonment