All About Marketing Tech Virtual Conference & Expo 2018
Consumer behavior shows that a pure online shopper is rare. Consumers want both the convenience offered by online retail, as well as the personal touch of an in-store experience. Amazon’s purchase of Whole Foods is a clear indication of this trend. So if Amazon is buying or creating touch points within brick and mortar, what should brick and mortar retailers do to combat that?
Cross-Channel Personalization Micro-Targeting Customer Engagement Hub AI Driven Streaming Platform BOPUS Cart Reminders Event-Driven Loyalty Enhancement Product Velocity Cart Abandonment Contextual Real-Time Customer Engagement