Consumer behavior shows that a pure online shopper is rare. Consumers want both the convenience offered by online retail, as well as the personal touch of an in-store experience. Amazon’s purchase of Whole Foods is a clear indication of this trend. So if Amazon is buying or creating touch points within brick and mortar, what should brick and mortar retailers do to combat that?

https://vshow.on24.com/vshow/aamt2018/content/1628225

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Event-Driven Loyalty Enhancement Cross-Channel Personalization AI Driven Streaming Platform Cart Abandonment Cart Reminders BOPUS Contextual Real-Time Customer Engagement Product Velocity Micro-Targeting Customer Engagement Hub