All About Marketing Tech Virtual Conference & Expo 2018
Consumer behavior shows that a pure online shopper is rare. Consumers want both the convenience offered by online retail, as well as the personal touch of an in-store experience. Amazon’s purchase of Whole Foods is a clear indication of this trend. So if Amazon is buying or creating touch points within brick and mortar, what should brick and mortar retailers do to combat that?
Cart Abandonment Contextual Real-Time Customer Engagement BOPUS Cart Reminders Product Velocity Micro-Targeting Cross-Channel Personalization Loyalty Enhancement AI Driven Streaming Platform Customer Engagement Hub Event-Driven