All About Marketing Tech Virtual Conference & Expo 2018
Consumer behavior shows that a pure online shopper is rare. Consumers want both the convenience offered by online retail, as well as the personal touch of an in-store experience. Amazon’s purchase of Whole Foods is a clear indication of this trend. So if Amazon is buying or creating touch points within brick and mortar, what should brick and mortar retailers do to combat that?
BOPUS Cross-Channel Personalization Customer Engagement Hub Contextual Real-Time Customer Engagement Product Velocity Cart Reminders Micro-Targeting AI Driven Streaming Platform Loyalty Enhancement Event-Driven Cart Abandonment