All About Marketing Tech Virtual Conference & Expo 2018
Paul Fredrick’s Caitlin Flemming details the success using of Bronto’s browse recovery with recommendations functionality. The open rate is 130% higher than standard promotional emails, click rates are 218% higher, conversion rates are 75% higher, average order value is 46% higher and the revenue per email is 15x higher. More importantly, the programs aren’t eating into the revenue: The return on investment for the two additions is 30X on an annualized basis. And the emails triggered lower-than-industry-average unsubscribes – a critical metric to monitor when launching a personalization campaign.