Gift cards are familiar to American consumers as an easy, convenient way to give the gift of choice. But usage reaches far beyond department store cards for birthdays and holidays. Businesses use gift cards to recruit, recognize, and motivate employees; to reward workplace safety; to forge relationships with dealers and distributors; to build trade show traffic; and encourage consumers to buy their products.

https://vshow.on24.com/vshow/asi15/content/683501

Document

PDF