Sales organizations are now competing in a new world, where the buyer has more control than ever. Effective marketing programs that nurture the customer, score leads, and measure results are quickly becoming table stakes in almost every industry. That's where marketing automation comes in. Download this whitepaper to learn how to: - Achieve organizational alignment to prepare your company for marketing automation - Quantify the benefits of marketing automation for your organization - Accurately predict improvements to revenue

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Marketing Aligning Sales & Marketing Marketing Automation

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Demand Generation Marketing Automation