In order to gain widespread adoption across sales teams, CRM applications must make selling easier. The Oracle Fusion Customer Relationship Management (CRM) user experience is designed to help its users increase revenue and investment return. Modeled on real-world workflows that results-driven professionals use to sell and manage the sales process, Oracle Fusion CRM provides the right information and tools, always in proper context. Users can gain a thorough understanding of all the areas and subject matters that they need to know - their products, customers, opportunities, territories, and so forth - through the Oracle Fusion CRM user experience. Useful features, such as integrated dashboards, detailed views with rich contextual information, analytics, and collaborative tools, provide sales representatives and managers with everything that they need in one place. Your sales teams will embrace Oracle Fusion CRM because it will help them do what is most important: close the deal.