Your organization’s greatest, most motivated evangelist is you, says HARO founder Peter Shankman –and spreading the word is easy when you go the extra mile to help people. Offer assistance. Innovate. Keep going when things get tough and go outside your comfort zone to turn your detractors into fans. It’s the approach that made Shankman a star of the marketing industry; it can do the same for you.

https://vshow.on24.com/vshow/vocus2012/content/492662

Word-of-Mouth Marketing

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