Here’s a well-kept marketing secret: brand marketing doesn’t have to be the domain of big, expensive agencies. With a little insider expertise, you can create compelling brand messages that really resonate. Jim Joseph is here to demystify the process. He’ll teach you simple techniques including brand definition, customer targeting, positioning, easy competitive analysis, and touchpoint mapping. Put it all together and you’ll create a brand experience that drives sales, tells your story and increases engagement.

https://vshow.on24.com/vshow/vocus2012/content/495538

Brand Marketing

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