As companies looks to attract learning content for the Millennials, Gen Y and Gen Z generations, they are focusing on game plan and creating 'fun' learning content. While content needs to evolve from glorified PowerPoint slides and boring click-listen-click-listen interactions, the balance needs to be found as not all sub-35 people enjoy 'playing games'. Ask them. Instead of relying on what Baby Boomers think the younger generations want, we worked with them to capture their thoughts, imagination, desires and business outcomes (because they do understand business) to create learning experiences which incorporate function with engagement – and wrapped it all in a compliant package (because we know it's still necessary).
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