In today’s market, ineffective marketing can cost you thousands of dollars – and even your business. That’s where direct mail steps in as one of the most powerful, tried and true marketing solutions. In fact, direct mail has a lower cost-per-acquisition and over 20X the response rate than email (2013 DMA Statistical Fact Book). Join Keith Goodman, VP of Corporate Solutions for Modern Postcard, and learn insider methods to increase sales with highly-targeted direct mail campaigns. Session Attendees will learn to: • Increase ROI for valuable advertising dollars • Create new streams of customers and revenue • Reach target audiences that competitors aren’t • Utilize best kept direct mail secrets from the experts

https://vshow.on24.com/vshow/aadm2017/content/1419273

Branding Paper Direct Mail Content Marketing Sales - Marketing B-to-B Strategy Lists Measurement Metrics B-to-C Envelopes Postal Multichannel Marketing Printing/Production Affiliate Marketing Predictive Modeling Copy/Creative Lead Generation Lead Nurturing Marketing Automation

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