Email is a tried and true way for marketers to connect with their customers and potential customers. While there are certainly newer channels, like mobile and social, that offer additional ways to build relationships, email gives marketers the ability to deliver messages directly into a customer’s inbox. As email has matured as a channel, so has the ability to personalize and design emails—now customers expect an engaging email to include these features. With this in mind, delivering inaccurate information or sending messages with mistakes (aka blunders) could cost you!

https://vshow.on24.com/vshow/aamob2016/content/1303585

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