Across industries, sophisticated organizations are now committing both time and money to their social media campaigns. However, the health and wellness industry has fallen behind, hesitating to embrace social media. As a result, doctors, medical device manufacturers, medical institutions, and health clubs are missing out on a major source of potential clients. When it comes to participation in social media, health and wellness professionals and institutions have some unique concerns: - Fear that social media may compromise patient or client privacy and security - Challenges in creating a secure monitoring system to prevent abuse of social media platforms, which could potentially lead to charges of malpractice - Challenges in producing factually accurate content to positively impact the image and reputation of their brand Download this eBook, and learn how you can: - Leverage social engagement - Make content that's relevant to your clients - Measure up to the the most engaged companies in the health and wellness industry

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