In the on-demand world we live in, a one-size-fits all, batch and blast approach is not the most efficient way to achieve the custom, relevant experience that subscriber expect. But marketing automation will get you there! Download this guide and get started with developing a five-step plan for strategic marketing automation, creating personas, and more. We've even included worksheets to help get you started.

https://vshow.on24.com/vshow/aamt2017/content/1370914

Strategy Marketing Automation Marketing and Sales Metrics Content Marketing

Document/PDF