Automated welcome emails tend to see higher levels of engagement than other emails because they are sent at the start of the subscription period, when readers are most interested in hearing from you. High levels of engagement at the start of a subscription period will lead to ongoing deliverability — keeping you at the top of the inbox. In this guide you'll learn the benefits of setting up an automated welcome campaign, what information to include in your welcome campaign series, and when to send each email in the series.

https://vshow.on24.com/vshow/aamt2017/content/1370928

Marketing and Sales E-mail Marketing Automation

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