Traditionally, loyalty programs have relied on distributing discounts and other offers, rather than focusing on creating a unique brand experience and building an emotional connection with its brand’s audience. In a mobile-first world where customer expectations are high and needs are specific, brands and marketers need to not only have an understanding of their customers, but a trusted two-way relationship. To build long-lasting loyalty, marketers need to implement modern loyalty strategies and tactics to engage customers on an individual and personalized level.

https://vshow.on24.com/vshow/aamt2017/content/1371084

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