You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri to self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it. But that is all about to change. In June 2016, Demandbase acquired an AI-based solution that helps B2B companies overcome the most complex data challenges including website personalization and AI-based sales development. Join Demandbase’s session to learn: • How AI is changing the B2B landscape and what powers the technology behind Demandbase • The challenges marketing and sales professionals face with AI • How to overcome those challenges to maximize sales conversations and close more deals

https://vshow.on24.com/vshow/aamt2017/content/1372947

Lead Generation Marketing and Sales Sales - Marketing Predictive Modeling Marketing Automation B-to-B Measurement Metrics

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