The most successful companies don’t just say they’re becoming more customer-centric—they know that walking the talk requires accurate, actionable insights about their customers. So, they do whatever it takes to develop a single view of their customers and transform their customer experience. We interviewed five transformative leaders from five ambitious companies to find out how they planned, managed, and implemented successful customer 360 initiatives.

https://vshow.on24.com/vshow/aamt2017/content/1378601

B-to-B Postal E-mail Marketing Automation Geo Location Sales - Marketing Lead Nurturing Database Marketing B-to-C Marketing and Sales Call/Contact Centers Software/Technology Strategy CRM E-commerce Lead Generation Content Marketing

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