The most successful companies don’t just say they’re becoming more customer-centric—they know that walking the talk requires accurate, actionable insights about their customers. So, they do whatever it takes to develop a single view of their customers and transform their customer experience. We interviewed five transformative leaders from five ambitious companies to find out how they planned, managed, and implemented successful customer 360 initiatives.

https://vshow.on24.com/vshow/aamt2017/content/1378601

Strategy B-to-C Content Marketing Lead Generation Sales - Marketing Database Marketing Call/Contact Centers B-to-B Marketing and Sales E-commerce E-mail Software/Technology Geo Location Marketing Automation Postal Lead Nurturing CRM

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