Advance Auto Parts invested in the Workfront marketing work management solution because its eCommerce department was faced with the challenge of managing an ever-growing list of problems across a national team. By improving the organization of eMarketing activities and workflows, the Workfront solution significantly improved the team’s project management request and delivery processes, remote collaboration, and team unity.

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Data E-commerce B-to-C Product Information Company Information Behavioral Targeting Catalogs Measurement Lead Nurturing International E-mail B-to-B Market Research Lead Generation Multicultural Marketing and Sales Web Optimization Websites Content Marketing

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Digital Marketing E-Commerce Marketing Operations Productivity Agile Marketing Project Management Case Study