Advance Auto Parts invested in the Workfront marketing work management solution because its eCommerce department was faced with the challenge of managing an ever-growing list of problems across a national team. By improving the organization of eMarketing activities and workflows, the Workfront solution significantly improved the team’s project management request and delivery processes, remote collaboration, and team unity.

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Lead Generation Data International Lead Nurturing Behavioral Targeting E-commerce Websites B-to-B Product Information Multicultural Content Marketing Web Optimization Marketing and Sales Catalogs B-to-C E-mail Company Information Market Research Measurement

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Marketing Operations Digital Marketing Productivity Case Study Agile Marketing Project Management E-Commerce