As AI continues to grow from experimentation to the enterprise, the market and buyer dynamics of the AI purchase process shift considerably. Backed by analyst research from Gartner, Forrester and IDC, as well as IBM market research, this presentation introduces the personas you need to sell to and the stages of corporate AI maturity. We will discuss how the sales process differs within each stage and demonstrate the value of AI infrastructure to each persona across the stages.

https://vshow.on24.com/vshow/ibm2020/content/2389799

Webinar