Lead management is the ability to capture, respond, and manage incoming leads. When spending so much time and money on creating the perfect campaign, you want to make sure you have numerous best practices in place to manage your leads throughout the entire life-cycle. Unfortunately, many marketers don’t employ clearly defined lead management practices. And when you don’t have processes in place, you risk decreased ROI, a leaky sales funnel, and poor relationships with leads and customers.

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Marketing Marketing Strategy Marketing and Sales Best Practices

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Marketing Automation Marketing Demand Generation