How important is developing a sales enablement strategy? According to the Aberdeen Group, best in class companies are twice as likely to have undertaken a sales enablement solution. These companies reach their quota goals 50 percent more often. Sellers are better able to engage their costumers as a result of a top down sales enablement strategy. Despite the ever-increasing wealth of information at our finger-tips, the modern day sales cycle has become more difficult to implement. Companies are consistently challenged to condense sales cycles and increase both sales productivity and deal velocity. Sales enablement is designed to address these challenges. This paper will define sales enablement and explain why it has become critical in supporting the sales team to improve productivity, velocity and drive revenue. In addition, this paper will provide 7 key tips that help create a path for success as you implement sales your enablement strategies.

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