As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products and services. Traditionally, marketers do all they can to maximize their voice in the market and engage the largest number of potential buyers with broad-reaching demand generation techniques. However, it’s important that marketers consider all the available methods to move the needle and drive revenue for their organization and select the one that is most suited to their business. Account-based marketing (ABM) can be an effective alternative approach to marketing for many businesses.

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