Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Lead Development / Management / Nurturing Email and Social Media Lead Nurturing Email for Mobile Content and SEO Marketing Automation E-mail Marketing Social Media Best Practices Lead Generation and your Website E-mail Social Media and Email Marketing Marketing Strategy Social Media Metrics Social Marketing/Networking Email Best Practices Social Lead Generation Best Practices Measuring Marketing ROI Metrics Testing Marketing Lead Generation/Nurturing Email and Lead Management Lead Generation with Social Media Lead Management Social Media and SEO Website Optimization Lead Generation Marekting Automation Email Marketing Content Marketing

eBook

Demand Generation Marketing Marketing Automation Content Social Media Lead Management