Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Lead Nurturing Email Marketing Marketing Social Media Metrics Metrics Lead Generation and your Website Measuring Marketing ROI Social Email and Social Media Social Marketing/Networking Best Practices Marketing Strategy Lead Management Lead Development / Management / Nurturing Email for Mobile Lead Generation with Social Media E-mail Marketing Social Media Lead Generation Content Marketing E-mail Email and Lead Management Social Media and SEO Website Optimization Lead Generation Best Practices Content and SEO Testing Marketing Automation Email Best Practices Social Media and Email Marketing Lead Generation/Nurturing Marekting Automation

eBook

Content Demand Generation Social Media Lead Management Marketing Automation Marketing