Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Lead Development / Management / Nurturing Metrics Content and SEO Lead Generation Best Practices Lead Generation and your Website Email Marketing Best Practices Lead Generation with Social Media Marketing Automation Marketing Strategy Website Optimization E-mail E-mail Marketing Lead Nurturing Email for Mobile Social Media Metrics Email and Lead Management Testing Social Media and SEO Email and Social Media Lead Generation Marketing Social Marketing/Networking Lead Management Content Marketing Email Best Practices Marekting Automation Lead Generation/Nurturing Measuring Marketing ROI Social Media and Email Marketing Social Media Social

eBook

Lead Management Content Marketing Demand Generation Social Media Marketing Automation