Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Content Marketing Marekting Automation Best Practices Social Media E-mail Email and Social Media Email Marketing Social Media Metrics Lead Generation and your Website Lead Generation/Nurturing Lead Generation Best Practices Metrics Marketing Email for Mobile Email and Lead Management Social Media and SEO E-mail Marketing Email Best Practices Content and SEO Measuring Marketing ROI Social Social Marketing/Networking Website Optimization Lead Development / Management / Nurturing Lead Generation Testing Lead Generation with Social Media Marketing Strategy Social Media and Email Marketing Lead Management Lead Nurturing Marketing Automation

eBook

Social Media Demand Generation Content Lead Management Marketing Automation Marketing