Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Testing Lead Generation and your Website Email Marketing Marketing Metrics Social Media and SEO E-mail Lead Generation Best Practices Lead Generation with Social Media Social Email for Mobile Marketing Automation Website Optimization E-mail Marketing Email and Social Media Lead Generation Content Marketing Social Marketing/Networking Content and SEO Best Practices Email Best Practices Lead Management Lead Generation/Nurturing Marekting Automation Lead Nurturing Social Media and Email Marketing Measuring Marketing ROI Social Media Metrics Social Media Marketing Strategy Lead Development / Management / Nurturing Email and Lead Management

eBook

Lead Management Marketing Automation Social Media Content Demand Generation Marketing