Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

E-mail Email and Lead Management Content and SEO Social Lead Generation and your Website Email for Mobile Lead Development / Management / Nurturing Measuring Marketing ROI Metrics Lead Generation Lead Generation with Social Media Testing Social Media and Email Marketing Marketing Strategy Marketing Email Best Practices Lead Management Social Media E-mail Marketing Social Media and SEO Content Marketing Social Media Metrics Lead Generation Best Practices Social Marketing/Networking Email and Social Media Lead Nurturing Email Marketing Marekting Automation Website Optimization Best Practices Lead Generation/Nurturing Marketing Automation

eBook

Social Media Lead Management Marketing Marketing Automation Demand Generation Content