Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Social Media and Email Marketing Marketing Lead Nurturing Content Marketing Social Media and SEO Social Marketing/Networking Content and SEO Metrics Marketing Automation Email and Lead Management Lead Generation and your Website Marekting Automation Testing Social Media Metrics Lead Generation/Nurturing Email for Mobile Website Optimization Lead Generation Best Practices Lead Generation with Social Media Email Marketing Email Best Practices Lead Development / Management / Nurturing Email and Social Media Marketing Strategy Measuring Marketing ROI Lead Management Best Practices Lead Generation E-mail E-mail Marketing Social Media Social

eBook

Content Social Media Marketing Automation Marketing Lead Management Demand Generation