Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Email for Mobile Lead Nurturing Best Practices Email Marketing Marketing Automation E-mail Marketing Lead Generation Metrics Social Measuring Marketing ROI Lead Generation and your Website Social Media Metrics Lead Generation/Nurturing Email and Lead Management Social Media and SEO Lead Development / Management / Nurturing Email and Social Media Testing Email Best Practices Website Optimization Lead Generation with Social Media Social Media and Email Marketing Marketing Strategy Social Media Marekting Automation Content and SEO Marketing Lead Generation Best Practices Content Marketing Lead Management E-mail Social Marketing/Networking

eBook

Marketing Automation Demand Generation Marketing Social Media Content Lead Management