Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Social Media E-mail Lead Generation with Social Media Lead Management E-mail Marketing Lead Development / Management / Nurturing Lead Nurturing Email Marketing Content and SEO Marketing Strategy Marketing Automation Social Media and Email Marketing Lead Generation Email and Social Media Email and Lead Management Best Practices Lead Generation and your Website Lead Generation Best Practices Email for Mobile Marketing Social Social Media Metrics Lead Generation/Nurturing Measuring Marketing ROI Metrics Social Media and SEO Testing Marekting Automation Content Marketing Social Marketing/Networking Website Optimization Email Best Practices

eBook

Social Media Demand Generation Content Marketing Automation Marketing Lead Management