Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Content Marketing Email and Lead Management Lead Generation Social Media Lead Management Social Media Metrics Content and SEO Testing Lead Generation/Nurturing Lead Nurturing Lead Generation and your Website Website Optimization Metrics Marekting Automation Lead Development / Management / Nurturing Measuring Marketing ROI Marketing Automation E-mail Marketing E-mail Email Marketing Social Marketing/Networking Best Practices Email and Social Media Lead Generation Best Practices Email Best Practices Lead Generation with Social Media Marketing Social Media and SEO Email for Mobile Social Social Media and Email Marketing Marketing Strategy

eBook

Social Media Demand Generation Marketing Lead Management Content Marketing Automation