Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Lead Generation Social Lead Management Social Media Best Practices Marketing Automation Social Media and Email Marketing Email Marketing Testing E-mail Lead Generation with Social Media Email Best Practices Measuring Marketing ROI Marekting Automation Lead Nurturing Email for Mobile Social Media Metrics Marketing Strategy Email and Lead Management Website Optimization Social Marketing/Networking Content Marketing Content and SEO E-mail Marketing Lead Development / Management / Nurturing Social Media and SEO Lead Generation/Nurturing Lead Generation Best Practices Lead Generation and your Website Metrics Marketing Email and Social Media

eBook

Demand Generation Marketing Automation Lead Management Marketing Social Media Content