Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Marketing Strategy Social Media Marketing Email for Mobile Content Marketing Best Practices Social Media and Email Marketing Website Optimization Lead Generation Marketing Automation Lead Development / Management / Nurturing Testing Lead Management Lead Generation and your Website Social Media and SEO Email and Lead Management Email Marketing Lead Generation with Social Media Metrics Social E-mail Lead Generation Best Practices Marekting Automation Email Best Practices Content and SEO E-mail Marketing Social Media Metrics Email and Social Media Measuring Marketing ROI Social Marketing/Networking Lead Nurturing Lead Generation/Nurturing

eBook

Marketing Content Lead Management Marketing Automation Social Media Demand Generation