Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Lead Generation with Social Media Content Marketing Measuring Marketing ROI Social Media and Email Marketing Lead Generation and your Website Email for Mobile Lead Generation Social Media and SEO Social Email Marketing Marketing Automation Social Marketing/Networking Lead Management Social Media Metrics Testing Website Optimization Lead Nurturing Marekting Automation Metrics Email and Lead Management Lead Generation Best Practices Lead Development / Management / Nurturing Lead Generation/Nurturing Marketing Strategy Email Best Practices Content and SEO Marketing Email and Social Media E-mail Marketing E-mail Social Media Best Practices

eBook

Lead Management Demand Generation Marketing Content Social Media Marketing Automation