Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Lead Generation and your Website Content Marketing Metrics Email and Lead Management E-mail Social Media and SEO Social Marketing/Networking Email for Mobile Lead Generation/Nurturing Lead Generation Best Practices E-mail Marketing Social Media and Email Marketing Email Marketing Email Best Practices Measuring Marketing ROI Marketing Strategy Social Media Metrics Lead Generation with Social Media Content and SEO Marketing Marketing Automation Marekting Automation Best Practices Website Optimization Lead Management Social Social Media Lead Generation Email and Social Media Lead Nurturing Testing Lead Development / Management / Nurturing

eBook

Marketing Demand Generation Lead Management Content Social Media Marketing Automation