Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Lead Generation/Nurturing Social Media Metrics Content and SEO Email for Mobile Website Optimization Best Practices Lead Generation with Social Media Email and Social Media Marketing Lead Generation and your Website Lead Management Marketing Strategy E-mail Marketing Lead Generation Best Practices Measuring Marketing ROI Testing Marketing Automation Social Lead Development / Management / Nurturing Email Marketing Social Media Metrics Lead Nurturing Social Marketing/Networking Social Media and SEO Email Best Practices E-mail Marekting Automation Lead Generation Content Marketing Email and Lead Management Social Media and Email Marketing

eBook

Demand Generation Marketing Content Marketing Automation Social Media Lead Management