Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Content and SEO Lead Nurturing Lead Generation and your Website Testing Lead Generation Best Practices Lead Generation Lead Generation with Social Media Lead Management Marekting Automation Marketing Automation Social Media and SEO Marketing Social Media and Email Marketing Social Media Content Marketing Lead Generation/Nurturing Measuring Marketing ROI Marketing Strategy E-mail Email Best Practices Best Practices E-mail Marketing Social Marketing/Networking Website Optimization Lead Development / Management / Nurturing Metrics Social Email Marketing Email and Social Media Email for Mobile Email and Lead Management Social Media Metrics

eBook

Demand Generation Marketing Automation Marketing Content Lead Management Social Media