Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Lead Nurturing Lead Generation Lead Development / Management / Nurturing Social Media and SEO Social Media Best Practices Marketing Automation Social Marketing/Networking Email and Social Media E-mail Email Marketing Email for Mobile Marketing Strategy E-mail Marketing Marketing Lead Generation with Social Media Social Media and Email Marketing Lead Generation Best Practices Social Media Metrics Website Optimization Testing Metrics Lead Management Content and SEO Measuring Marketing ROI Marekting Automation Social Content Marketing Email Best Practices Email and Lead Management Lead Generation and your Website Lead Generation/Nurturing

eBook

Demand Generation Content Marketing Automation Marketing Social Media Lead Management