Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Social Media and SEO Lead Generation and your Website Lead Management Marketing Lead Generation Best Practices Social Media Metrics Social Media and Email Marketing E-mail Marketing Lead Development / Management / Nurturing Marketing Strategy Marekting Automation Best Practices Content Marketing Testing Lead Generation/Nurturing Content and SEO Marketing Automation Email Marketing Social Marketing/Networking Website Optimization Email and Social Media Social Lead Generation Email Best Practices Email and Lead Management E-mail Metrics Lead Generation with Social Media Email for Mobile Lead Nurturing Social Media Measuring Marketing ROI

eBook

Marketing Lead Management Social Media Content Marketing Automation Demand Generation