Lead generation has become an important strategy for modern marketers, as they strive to create demand
and get their messages heard by increasingly
sophisticated, multi-channel buyers. In today’s
complex world, marketers should use lead generation to build brand awareness, nurture prospects and
customers, qualify leads, and ultimately generate
measurable revenue.
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to
telesales and content syndication — all through the
lens of lead generation. Packed full of checklists,
charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
You’ll learn how to:
- Define a lead and understand his or her buying
journey
- Build a robust lead generation strategy through
marketing automation
- Use content marketing, social media, your website,
SEO, and paid programs for lead generation
Build enduring customer relationships with
Middle-of-Funnel (MOFU) techniques
Test, optimize, and measure your lead generation
campaigns
https://vshow.on24.com/vshow/insidesales/content/765416
Email for Mobile E-mail Testing Content and SEO Metrics Measuring Marketing ROI Social Media and SEO Email and Lead Management Marekting Automation Social Marketing/Networking Website Optimization Lead Generation Social Media and Email Marketing Marketing Social Media Metrics Lead Generation and your Website Lead Generation/Nurturing Lead Development / Management / Nurturing Social Media Social Lead Management Lead Nurturing Best Practices E-mail Marketing Email Marketing Marketing Automation Email and Social Media Lead Generation with Social Media Lead Generation Best Practices Marketing Strategy Email Best Practices Content Marketing
eBook
Lead Management Marketing Marketing Automation Social Media Content Demand Generation