Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Lead Management Marekting Automation E-mail Marketing Email Marketing Metrics Social Measuring Marketing ROI Testing Lead Generation and your Website Lead Nurturing Content and SEO Lead Generation with Social Media Social Media Best Practices Email Best Practices Email and Lead Management Email for Mobile Lead Generation Best Practices Website Optimization Lead Generation Social Media Metrics Lead Generation/Nurturing Lead Development / Management / Nurturing Social Marketing/Networking E-mail Social Media and SEO Marketing Marketing Strategy Email and Social Media Content Marketing Marketing Automation Social Media and Email Marketing

eBook

Social Media Content Lead Management Marketing Automation Marketing Demand Generation