Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. You’ll learn how to: - Define a lead and understand his or her buying journey - Build a robust lead generation strategy through marketing automation - Use content marketing, social media, your website, SEO, and paid programs for lead generation Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques Test, optimize, and measure your lead generation campaigns

https://vshow.on24.com/vshow/insidesales/content/765416

Website Optimization Lead Nurturing Content and SEO Lead Development / Management / Nurturing Email and Lead Management Social Media Metrics Social Media and Email Marketing Social Media and SEO Social Marketing/Networking Lead Management Social Metrics Social Media Marketing Marketing Automation Lead Generation/Nurturing Lead Generation Lead Generation and your Website Lead Generation Best Practices Best Practices Email Best Practices Testing Email Marketing Email and Social Media E-mail Lead Generation with Social Media Marekting Automation E-mail Marketing Email for Mobile Marketing Strategy Content Marketing Measuring Marketing ROI

eBook

Marketing Automation Content Social Media Marketing Lead Management Demand Generation