All About Marketing Tech Virtual Conference & Expo 2017

Today @ Target Marketing

Today @ Target Marketing is the daily email newsletter for serious direct marketers looking for practical tips and strategies for profitable direct marketing. We invite marketers of any vertical to join our community and find out how we can help you become a better marketer in today’s fast-paced environment.
https://vshow.on24.com/vshow/aamt2017/content/1362282

Total Retail Report

Total Retail Report is a daily newsletter that provides retailers with free, expert advice on a wide range of topics to help your profits and operational productivity soar.
https://vshow.on24.com/vshow/aamt2017/content/1362283

5 Ways to Integrate Social Media Across Marketing Channels

Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
https://vshow.on24.com/vshow/aamt2017/content/1361961

We Are Workfront Datasheet

From request to reporting, Workfront lets you plan, proof, and execute your next winning marketing campaign in one place.
https://vshow.on24.com/vshow/aamt2017/content/1342403

15 Minute Toolkit - Digital Marketing 101

The world of marketing is undergoing rapid change. Are you making the most of evolving digital marketing techniques? Emerging channels, data proliferation, and changing consumer preferences leave many marketers overwhelmed. In this toolkit, we'll help you dive into the world of digital marketing best practices, and give you a clear path forward. With this toolkit, you’ll learn about generating sales leads via your website, tracking online body language, funnel optimization techniques, and key performance indicators to track.
https://vshow.on24.com/vshow/aamt2017/content/1361954

Cosumers Tell All Part 1: Online Shopping Frequency

https://vshow.on24.com/vshow/aamt2017/content/1359023

Using Analytics to Manage and Master the Shopper's Journey [Infographic]

To develop a deeper relationship with the customer, companies need to effectively employ a journey management program to map out buying paths, coupled with relevant and timely customer data management.
https://vshow.on24.com/vshow/aamt2017/content/1371079

How to Use Mobile Marketing to Generate Leads

B2B buyers are increasingly using mobile to obtain information, conduct research, and buy products and services, making it an effective marketing channel. But mobile can still be a little mysterious and understanding how to use mobile marketing to generate leads can be a challenge for even the most experienced marketer. In this eBook, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.
https://vshow.on24.com/vshow/aamt2017/content/1361948

From Creative Services to In-house Agency

Does your creative services team find themselves working on the mundane day-to-day work rather than the fun, creative projects they are experts in? Learn how restructuring your creative services team to an in-house agency can get your team working on the fun, creative work they deserve.
https://vshow.on24.com/vshow/aamt2017/content/1342397

Email Benchmarks by Number of Recipients: Infographic

How does email list size affect open and click rates? See the results from the 2016 Informz Association Email Marketing Benchmark Report!
https://vshow.on24.com/vshow/aamt2017/content/1371781

Building Better Landing Pages: Getting More Conversions, See More Results

Do you want more landing page conversions? Getting visitors to want your content enough to trade their contact information is no easy feat. A well designed and thought out landing page should incorporate some key practices for creating pages that convert visitors to your site into valuable leads. In this eBook, we'll take a look at the building blocks of a good landing page and learn six best practices for creating pages that get great results.
https://vshow.on24.com/vshow/aamt2017/content/1361956

The Compete Guide to Performance Testing Your Retail Websites and Apps

Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
https://vshow.on24.com/vshow/aamt2017/content/1372987

Beyond Borders: Identifying Global Sales in a Shrinking Ecommerce World

In this whitepaper you'll learn how to take advantage of the wider audience the Internet provides for your products and services to stand out from the crowd.
https://vshow.on24.com/vshow/aamt2017/content/1371339

Got CRM?: Why You Need Marketing Automation, Too

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both.
https://vshow.on24.com/vshow/aamt2017/content/1361946

Attendee Success Video

New to virtual shows? Need a refresher? Click below to access a quick tutorial about this environment!
https://vshow.on24.com/vshow/aamt2017/content/1379016

Expert ABM ROI Calculator

Expert-ABM-ROI-Calculator-6E13.xlsx
https://vshow.on24.com/vshow/aamt2017/content/1373049

Analyst Report: Contact Data Verification Strategies for Marketing & Sales

Databases age quickly as people move houses, switch jobs, or change their phone numbers. Read the report and learn how to avoid having your marketing and sales programs become less effective due to outdated data.
https://vshow.on24.com/vshow/aamt2017/content/1367765

The High-Performance Marketing Plan: A 6-Step Blueprint To Exceeding Your Goals

As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time. Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
https://vshow.on24.com/vshow/aamt2017/content/1361952

Learn How Lowe's and Office Depot Compete with Amazon

In this power-packed 30-minute webinar, you’ll learn how companies like Lowe’s and Office Depot use data science to successfully compete against the retail behemoth that is Amazon. Your webinar hosts, Dan Boutin and Mat Ball, will share how your site’s unique DNA can be harnessed to create exceptional customer experiences as well as business outcomes. We will cover: How Lowe’s and Office Depot successfully use Digital Performance Management (DPM) to maximize ROI from web & mobile traffic, and marketing campaigns The increasing importance of data science for both rapid and long-term decision-making How to gain a deeper understanding of your company’s performance DNA How to take advantage of opportunities that are unique to your site and your business
https://vshow.on24.com/vshow/aamt2017/content/1372983

Engage and Sell: The Tools Every Commerce Marketer Needs to Succeed

https://vshow.on24.com/vshow/aamt2017/content/1359020

Ultimate Guide to Marketing Automation

In the on-demand world we live in, a one-size-fits all, batch and blast approach is not the most efficient way to achieve the custom, relevant experience that subscriber expect. But marketing automation will get you there! Download this guide and get started with developing a five-step plan for strategic marketing automation, creating personas, and more. We've even included worksheets to help get you started.
https://vshow.on24.com/vshow/aamt2017/content/1370914

Slides: The Basics of Agile Marketing

Agile Marketing is the future of marketing work. If your team is stuck in the rut of “the way we’ve always done things,” it’s time for you to unleash your Agile too. But Agile Marketing, as a whole, is something of an enigma. This idea of being “more Agile” sounds great, but how to actually apply it to marketing work is a bit of a mystery. Listen to this 20-minute webinar to learn: - What “Agile Marketing” really means - The basics of Agile for Marketers - Simple ways to start being more Agile today
https://vshow.on24.com/vshow/aamt2017/content/1371516

Target Marketing Magazine

Target Marketing delivers hands-on, how-to-do it editorial that gives you the tools you need to effectively develop, execute and evaluate your direct marketing efforts. Whether it's direct mail, email or social, you'll get the ideas and insight you need to help you and your company market smarter and more profitably. Subscriptions are free to qualifying individuals within the U.S.
https://vshow.on24.com/vshow/aamt2017/content/1362284

Be at the center of the MarTech universe

Onalytica studied what brands are at the center of the Marketing Technology universe. Find out where your partners can be found.
https://vshow.on24.com/vshow/aamt2017/content/1373986

The ABC's of A/B Testing

An overwhelming 68% of digital marketers rated the ability to test new campaigns as having the greatest impact on their email marketing efforts (Direct Marketing Association, 2015). Testing is essential for optimizing digital marketing campaigns and is often the best way to uncover the perfect combination of factors to boost the performance of campaigns and improve your ROI. Our eBook will give you the ABCs of A/B testing so you can start testing and optimizing emails and landing pages for better conversions.
https://vshow.on24.com/vshow/aamt2017/content/1361934

Email Client Preference Infographic

What broswers and devices are people using to view your emails? See the results from the 2016 Informz Association Email Marketing Benchmark Report!
https://vshow.on24.com/vshow/aamt2017/content/1371777

Technology & Solutions Session: How Bronto helped Lucky Brand drive email revenue

Lucky’s Integrated Marketing Specialist explains how Bronto’s automation made sending emails at the right time a snap for the omnichannel merchant.
https://vshow.on24.com/vshow/aamt2017/content/1376502

Retail Shopping: Delivering Omnichannel Experiences through Loyalty Marketing Automation

Through our survey, we gathered insights from over 5,000 randomly selected smartphone users across all demographics, and compared the results to the same surveyed field in 2015, to better understand consumer retail shopping habits and mobile-use frequency, as well as how delivering omnichannel experiences can build long-lasting loyalty.
https://vshow.on24.com/vshow/aamt2017/content/1371052

We Asked, They Answered: Top Commerce Marketing Tactics Shared

https://vshow.on24.com/vshow/aamt2017/content/1359024

Email Idea Lab - 6 Futuristic Techniques to Try Today

Emails don’t have to be bland, stale, or boring, but most email marketers are only scratching the surface of possibilities. Have you been feeling a little uninspired lately? Tired of using your same old email template? Get ready to try something new! Our Email Idea Lab eBook gives you six ideas to take your email campaigns to the next level.
https://vshow.on24.com/vshow/aamt2017/content/1361949

Do more links = higher email clicks? See the Infographic!

What does number of links in an email do for your click rate? See the results from the 2016 Informz Association Email Marketing Benchmark Report!
https://vshow.on24.com/vshow/aamt2017/content/1371780

Act-On Minute - Boost Your Email Response Rate

With the everyday use of mobile devices, you want messages that are easy to read, easy to access, and very easy to take action. Here are some quick tips to help you boost your email response rate.
https://vshow.on24.com/vshow/aamt2017/content/1361939

6 Tips for More Effective Hashtags

Tweets with hashtags receive 2X more engagement than those without hashtags (Buddy Media). Used correctly, hashtags will amplify your message like nothing else on social media. All you have to do is apply the right ones at the right times, with a bit of finesse. To give you the tools you need to create and manage your hashtag strategies, we’ve put together this eBook to show you the ropes.
https://vshow.on24.com/vshow/aamt2017/content/1361932

What is Data as a Service?

https://vshow.on24.com/vshow/aamt2017/content/1368777

Artificial Intelligence Infographic

https://vshow.on24.com/vshow/aamt2017/content/1376642

Workfront Online Proofing Datasheet

Streamline reviews and approvals with ProofHQ, a Workfront company. Get more done.
https://vshow.on24.com/vshow/aamt2017/content/1342395

Digital Marketing Lookbook

With only a few seconds to grab the attention of your audience, looks are crucial. We’ve compiled a few of our favorite emails as inspiration for how to maximize the effectiveness of your email design to ultimately increase audience engagement. In this ebook, learn how to effectively organize content to maximize reader experience, maintain brand consistency, and kick your digital designs up a notch.
https://vshow.on24.com/vshow/aamt2017/content/1370927

A Look Ahead 2017: Mobile Marketing & Loyalty Trends

Only five years ago, email marketing was the go-to strategy for marketers, and smartphones were in their infancy. But now, marketers can leverage the smartphones to understand the trends of each customer individually, reach and engage customers in new ways, and ultimately build brand loyalty through personalized engagement. However, many marketers continue to fall short by utilizing a one-size-fits-all approach to mobile marketing and loyalty. Read our predictions for the five biggest difference makers in mobile marketing and loyalty, and how to leverage each one for your own brand.
https://vshow.on24.com/vshow/aamt2017/content/1371064

15 Minute Toolkit - Email Marketing 101

So you want to dip your toe into the world of email marketing? No problem. This free toolkit guides you through the essentials of building, optimizing, and tracking a modern email marketing program.
https://vshow.on24.com/vshow/aamt2017/content/1361962

2017 and Beyond: A Guide to Loyalty Strategies for an Omnichannel World

Effective loyalty programs – those that drive enrollments and engagements to get people talking – create unique customer experiences, and brands need to change their strategies to deliver on high customer expectations and build that deeper connection with their customers to establish long-lasting loyalty.
https://vshow.on24.com/vshow/aamt2017/content/1371054

Technology & Solutions Session: Optimizing Your Marketing Promotions to Maximize Your Revenue

Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm. So how can your company maximize returns from your marketing campaigns? Join SOASTA Chairman and Founder, Ken Gardner to see how top internet retailers maximize revenue and conversion outcomes for their promotional campaigns.
https://vshow.on24.com/vshow/aamt2017/content/1376505

What is Account-Based Marketing Infographic

https://vshow.on24.com/vshow/aamt2017/content/1373054

Marketing Technology Operations: The new role in marketing

The new role of Marketing Technology Operations is a hybrid, straddling marketing, IT, finance and a little bit of HR. This person understands numbers and the bottom line, but is held by someone guaranteed to support creative marketers and the sales and marketing needs of the organization. Learn how this role exists and the platforms that help this key executive get the job done.
https://vshow.on24.com/vshow/aamt2017/content/1378567

Expert ABM Selling the Value of ABM Deck

Expert-ABM-Selling-the-Value-of-ABM-Deck-776F.pptx
https://vshow.on24.com/vshow/aamt2017/content/1373050

2016 Association Email Marketing Benchmark Report

In this increasingly digital world, email continues to be one of the top ways to reach your audience. Wouldn’t it be great to understand how your email program is performing compared to your peers? You are in luck! We’ve conducted a study of nearly 2 billion emails sent by associations to help you evaluate performance and understand industry trends.
https://vshow.on24.com/vshow/aamt2017/content/1370926

Building a Modern Marketing Dream Team

Marketing teams have a lot of pressure on them to continuously keep their audience engaged. This ebook will help you tackle the challenges facing marketing teams in today’s increasingly technical world, including the pros and cons of a centralized versus decentralized communications approach, how to maximize organizational efficiencies and effectiveness, getting buy-in from key stakeholders for a new team structure and strategy, and more!
https://vshow.on24.com/vshow/aamt2017/content/1370912

The Definitive Guide to Online Proofing

Learn how to optimize your email marketing review and approval process with ProofHQ, a Workfront company.
https://vshow.on24.com/vshow/aamt2017/content/1342402

Slide Deck: How Agile Marketing Helps Creative Teams SOAR

Flexibility. Adaptability. Innovation. On-time delivery. These are all major demands of today’s creative teams. But with the swarms of new work requests your team receives every day, how can you possibly be flexible and ready to pivot at a moment’s notice, while still delivering highly creative and quality work on time? Join Joe Staples, CMO at Workfront and an expert in workflow solutions, for a 20-minute presentation on how Scrum (a framework within the Agile Methodology) can help marketing and creative teams: * Simplify intake and prioritization processes * Operate with greater efficiency and accountability * Achieve the right balance of process and creativity * Respond quickly to last-minute requests and changes
https://vshow.on24.com/vshow/aamt2017/content/1342401

Revenue Rescue Part 1: Product Page Abandonment

https://vshow.on24.com/vshow/aamt2017/content/1359027

Powering a Performance Driven Culture

We bring together and correlate your data to show you not just how fast your are, but how fast you need to be to drive the most user engagement, the most sales, and ultimately the most revenue for your brand.
https://vshow.on24.com/vshow/aamt2017/content/1371053

Demandbase Artificial Intelligence Session slides

https://vshow.on24.com/vshow/aamt2017/content/1372788

Consumers Tell All Part 2: Device of Choice for Online Shoppers & Buyers

https://vshow.on24.com/vshow/aamt2017/content/1359021

A Quick Guide to Verifying Customer Data in Three Easy Steps

Customer contact data is an essential business asset worth taking care of. Our guide will show you how.
https://vshow.on24.com/vshow/aamt2017/content/1367767

Subject Line Length + Email Open Rate: Is there a connection?

See the results from the 2016 Informz Association Email Marketing Benchmark Report!
https://vshow.on24.com/vshow/aamt2017/content/1371782

The Definitive Guide to BROWSE RECOVERY

https://vshow.on24.com/vshow/aamt2017/content/1359029

eBook: The Business Case for Contact Data Verification

If customer experience matters to your business, then contact data is a critical asset. This eBook makes the case for decisive action, and helps you get started.
https://vshow.on24.com/vshow/aamt2017/content/1367766

15 Minute Toolkit- Marketing Automation for the New Buyer's Journey

https://vshow.on24.com/vshow/aamt2017/content/1371793

MRM//McCann Saves an 105 Hours a Week with Workfront

MRM//McCann Team Saves an Estimated 105 Hours Every Week with Workfront, Translating into Annual Cost Savings of More Than $200,000. Agency implements Workfront solution in fewer than four months as standard for managing work for one client spanning 30 offices across 20 countries.
https://vshow.on24.com/vshow/aamt2017/content/1342392

DPM Data Sheet

https://vshow.on24.com/vshow/aamt2017/content/1372992

15 Minute Toolkit - Build Your Social Media Game Plan

Social Media is more than just setting up social media profiles for your company. To have real social media success, you need to establish goals and a game plan for your company’s social media presence. Not sure where to start? No problem. Our comprehensive toolkit will have you on your way to a social media home run.
https://vshow.on24.com/vshow/aamt2017/content/1361941

Retail Trends Infographic

The retail landscape is changing. Through our survey, we gathered insights from over 5,000 randomly selected smartphone users across all demographics, and compared the results to the same surveyed field in 2015, to better understand consumer retail shopping habits and mobile-use frequency, as well as how delivering omnichannel experiences can build long-lasting loyalty. Take a look at our infographic to learn more.
https://vshow.on24.com/vshow/aamt2017/content/1371058

NonProfit PRO Magazine

NonProfit PRO offers tactical leadership, strategy and best practices for modern nonprofits. Subscriptions are available FREE to individuals who meet pre-established demographic criteria.
https://vshow.on24.com/vshow/aamt2017/content/1362281

2016 Holiday Retail Insights Report

Shoppers are everywhere. And regardless of where they are and what type of device they’re using, they expect consistently fast, seamless transactions. Retailers today face enormous challenges in delivering the fast, reliable, 24x7 omnichannel experience across multiple devices that users demand — and they won’t wait around for you to get it right. This report includes new research that covers: The ideal load time for peak conversions How fast shoppers expect your site to be before they'll bounce What to expect in online sale growth this holiday season Why meeting consumers' multi-platform demands matters more than ever Why you need to think like Amazon What digital downtime actually costs How to meet increasing consumer demands
https://vshow.on24.com/vshow/aamt2017/content/1372963

Craftsy Uses Workfront to Easily Manage Video Production

The Internet educational site known for bringing creativity to life uses Workfront Marketing Work Cloud to track and report the status of more than 300 active projects on any given day, saving time and standardizing processes.
https://vshow.on24.com/vshow/aamt2017/content/1342406

The Complete Guide to Marketing Work Management

The Complete Guide to Marketing Work Management-04E1.pdf
https://vshow.on24.com/vshow/aamt2017/content/1342396

Workfront Digital Asset Management Datasheet

Store and share your work from where you DO your work. Check out Workfront DAM.
https://vshow.on24.com/vshow/aamt2017/content/1342404

5 Step Guide for Creating a Lead Scoring Program

Not all leads are created equal. Some are ready to buy right now, some will likely be ready soon, and some are just entering the funnel. So how do you know which leads are hot and which are not? That’s easy – use lead scoring. Want to create a lead scoring program of your own? Our 5-step workbook gives you everything you need to get started.
https://vshow.on24.com/vshow/aamt2017/content/1361959

How many emails are other organizations sending? Email frequency infographic

Are you sending too much email? How much email are other organizations sending? See the results from the 2016 Informz Association Email Marketing Benchmark Report!
https://vshow.on24.com/vshow/aamt2017/content/1371778

Inbound Marketing 101: Build a Successful Strategy

Do you want to draw the attention of customers and prospects and provide them a reason to come to you? There are several tools to help you do this effectively but it can be difficult to determine just where to start. Our step-by-step guide will help you create a winning inbound marketing strategy that will pull people into a relationship with your brand rather than pushing your message onto them.
https://vshow.on24.com/vshow/aamt2017/content/1361935

Desktop vs. Mobile vs. Web Email Usage Infographic

How are subscribers viewing emails? See the results from the 2016 Informz Association Email Marketing Benchmark Report!
https://vshow.on24.com/vshow/aamt2017/content/1371779

Marketing Automation Checklist

Just getting started with marketing automation? This checklist walks you through each step from defining goals and your audience to launching campaigns and measuring success.
https://vshow.on24.com/vshow/aamt2017/content/1372394

Email Marketing Agency Improves Efficiency by 20% - Trendline Interactive

Leading email marketing firm replaces Basecamp project management, Harvest time tracking, and InVision design tools with single Workfront Agency Work Management solution to simplify and streamline processes. Consolidation of all details in one master communication platform improves project visibility and response time.
https://vshow.on24.com/vshow/aamt2017/content/1342405

Consumers Tell All Part 3: Shopping Cart Use & Expectations

https://vshow.on24.com/vshow/aamt2017/content/1359028

Time is Money eBook

Drawing upon her many years of web performance research, author Tammy Everts uses case studies and other data to explain how web page speed and availability affect a host of business metrics. This ebook's case studies demonstrate how Walmart, Staples.com, Mozilla, and other organizations significantly improved conversion rates through simple upgrades. Find out why happy customers return, while frustrated users can send your metrics-and your domain-into a tailspin. This ebook will cover: What happens neurologically when users encounter slow or interrupted processes How page speed affects metrics in retail and other industries, from media sites to SaaS providers Why internal applications are often slower than consumer apps, and how this hurts employee morale and productivity Common performance problems and the various technologies created to fight them How to pioneer new metrics, and create an organizational culture of performance
https://vshow.on24.com/vshow/aamt2017/content/1372957

SessionM Web Courses: Building Loyalty and Customer-Brand Relationships

Traditionally, loyalty programs have relied on distributing discounts and other offers, rather than focusing on creating a unique brand experience and building an emotional connection with its brand’s audience. In a mobile-first world where customer expectations are high and needs are specific, brands and marketers need to not only have an understanding of their customers, but a trusted two-way relationship. To build long-lasting loyalty, marketers need to implement modern loyalty strategies and tactics to engage customers on an individual and personalized level.
https://vshow.on24.com/vshow/aamt2017/content/1371084

Technology & Solutions Session: Artificial Intelligence in an ABM World

You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri to self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it. But that is all about to change. In June 2016, Demandbase acquired an AI-based solution that helps B2B companies overcome the most complex data challenges including website personalization and AI-based sales development. Join Demandbase’s session to learn: • How AI is changing the B2B landscape and what powers the technology behind Demandbase • The challenges marketing and sales professionals face with AI • How to overcome those challenges to maximize sales conversations and close more deals
https://vshow.on24.com/vshow/aamt2017/content/1372947

Advance Auto Parts Ecommerce Team Drives Productivity with Workfront

Advance Auto Parts invested in the Workfront marketing work management solution because its eCommerce department was faced with the challenge of managing an ever-growing list of problems across a national team. By improving the organization of eMarketing activities and workflows, the Workfront solution significantly improved the team’s project management request and delivery processes, remote collaboration, and team unity.
https://vshow.on24.com/vshow/aamt2017/content/1342391

The Complete Guide to Planning Creative Projects

The go-to guide for project planning for creative teams. How to keep work chaos low and productivity high.
https://vshow.on24.com/vshow/aamt2017/content/1342399

Traditional Loyalty vs. Next-Gen Loyalty

As technology (particularly mobile) progresses and continues to evolve, loyalty strategies will change. People are getting savvier, and brands need to recognize what defines traditional strategies vs. modern loyalty strategies. To do so could be the difference maker between reducing churn and developing a deeper relationship with your customer, or pushing them away with outdated methods.
https://vshow.on24.com/vshow/aamt2017/content/1371073

Act-On ROI Calculator

https://vshow.on24.com/vshow/aamt2017/content/1361937

The Influence of Multi Device Ownership on Ecommerce

https://vshow.on24.com/vshow/aamt2017/content/1359032

Travel and Hospitality: Leveraging the Best Disruptive Technologies and Consumer Innovations for 2017

Travel and hospitality brands are faced with a unique challenge: the average traveler takes only a few trips per year, and companies within the industry have limited exposure and opportunities to engage with interested customers. With global business travel spend on the rise, travel and hospitality brands can leverage innovative and disruptive technology to reach customers in new ways, and grab a larger share of the 2017 global travel growth. Read to learn four trends that travel and hospitality brands can leverage to create unique, individualized experiences for each customer.
https://vshow.on24.com/vshow/aamt2017/content/1371068

Build the Business Case for Contact Data Verification

If your CRM is full of invalid emails, addresses, and phone numbers, you may as well throw in the towel. Make Informatica Contact Data Verification your best friend.
https://vshow.on24.com/vshow/aamt2017/content/1367875

How to Improve a Lead Generation Campaign

We’ve reached out to a number of the world’s leading experts and asked them to share their secrets on lead generation and how they drive tens of thousands –or even more– visitors to their websites each month!
https://vshow.on24.com/vshow/aamt2017/content/1361960

What is Mautic?

https://vshow.on24.com/vshow/aamt2017/content/1373028

2016 Email Benchmarks Infographic

The must-know metrics from the 2016 Email Marketing Benchmark Report in infographic form!
https://vshow.on24.com/vshow/aamt2017/content/1371538

mPulse Data Sheet

https://vshow.on24.com/vshow/aamt2017/content/1372991

Revenue Rescue Part 2: Shopping Cart Marketing

https://vshow.on24.com/vshow/aamt2017/content/1359026

Act-On Demo

A marketer's job is never easy. Juggling everything from email sends, to social media publishing, to CRM reports can make your head spin. Act-On can simplify the chaos, and automate the nitty-gritty so that you can shift your focus to things like optimizing results and leapfrogging competitors. In this tour, we'll show you how Act-On can help you power your marketing programs with automated email drips, simple social publishing, powerful reporting, and so much more.
https://vshow.on24.com/vshow/aamt2017/content/1361945

Informatica MDM – Customer 360 Solution Brief

A great customer experience means the difference between a loyal customer and one that has no qualms moving to a competitor. Therefore, businesses that compete on customer experience are winning the war. Learn how Informatica MDM – Customer 360 empowers teams with a single view of customers, context of customer interactions, and visibility into customer relationships.
https://vshow.on24.com/vshow/aamt2017/content/1378602

Agentology Relies on Mautic to Qualify Buyers and Sellers for Real Estate Agents

https://vshow.on24.com/vshow/aamt2017/content/1373021

Game Changers: Meet the Experts Behind Customer 360 Initiatives

The most successful companies don’t just say they’re becoming more customer-centric—they know that walking the talk requires accurate, actionable insights about their customers. So, they do whatever it takes to develop a single view of their customers and transform their customer experience. We interviewed five transformative leaders from five ambitious companies to find out how they planned, managed, and implemented successful customer 360 initiatives.
https://vshow.on24.com/vshow/aamt2017/content/1378601

NonProfit PRO Today

NonProfit PRO Today keeps you up-to-date on what some of the hottest bloggers in the sector — including NonProfit PRO's own — have to say about the latest strategies, tips, tools and news affecting the nonprofit sector.
https://vshow.on24.com/vshow/aamt2017/content/1362280

Forrester Performance Management Delivery Playbook

Today’s APM solutions fall short because they operate in silos and don't align with business needs. Forrester Research discusses the issue, recommending a new approach for businesses: Digital Performance Management. Learn why your business needs to put performance data into a customer and business context, and why APM's siloed data no longer meets the needs of an agile business. Read the Forrester Playbook to learn: What is Digital Performance Management (DPM) 3 reasons why APM falls short How to make your performance data actionable
https://vshow.on24.com/vshow/aamt2017/content/1372969

Total Retail Magazine

TotalRetail is the retailer's source for content and community. In our magazine pages, on our website, and at our live and virtual events, Total Retail provides retailers with information about all facets of their industry, providing them with strategic and topical content, profiles of the people and companies helping to chart the course of retail's future, and opportunities to network and learn from each other. We're striving to be your go-to source for everything retail!. Subscriptions are available free to individuals who meet pre-established demographic criteria.
https://vshow.on24.com/vshow/aamt2017/content/1362279

Aberdeen Web Performance Research

Being a website performance leader equals more visitors, more money. This insightful research conducted by Aberdeen Group dives into the true cost of website performance, and shows how leading organizations are able to boost their sites to eliminate delays, increase visitors, and improve overall revenue. This research into performance management shows that the most successful organizations use every tool at their disposal to understand performance, both from an internal perspective and from the view of real users.
https://vshow.on24.com/vshow/aamt2017/content/1372967

Performance Analytics

How do you take all the different dimensions of a customer and form an understanding of what they really need? Tom Lounibos, SOASTA CEO and Co-Founder, discusses the importance of contextual intelligence, how it leads to actionability, and ultimately to business success.
https://vshow.on24.com/vshow/aamt2017/content/1369118

Keeping Pace with the Changing Face of Retail

Change is inevitable. Nowhere is this more apparent than in the retail sector. The growth e-commerce coupled with the move towards promotional events such as Black Friday and flash-sales, have forced retailers to take stock of their online strategies. The changing face of retail is mirrored in the changing nature of online testing – the two are intertwined. As retailers invest in digital transformation programs so too is the notion of testing evolving towards Digital Performance Management (DPM). We take a look at how the retail sector continues to change, and how Digital Performance Management ensures that online businesses address customer requirements to deliver an exceptional, frictionless customer experience that optimizes conversions, monetization, and brand reputation.
https://vshow.on24.com/vshow/aamt2017/content/1372971

Understanding User Experience

Things don’t load instantly in the real world. Buddy Brewer, SOASTA VP of Business Development and resident performance expert, discuses how the way that content is delivered to users impacts their behavior. Discover how fast you are, and how fast you actually need to be to drive the most user engagement, the most sales, and ultimately the most revenue for your brand.
https://vshow.on24.com/vshow/aamt2017/content/1372981

Beyond Sales & Marketing Alignment: Add Customer Success for a Winning Team Trifecta

Go beyond just sales and marketing alignment and include customer success to build a winning Team Trifecta that will allow you, and your company, to make the most of the opportunity that is — literally — sitting right under your noses. In this eBook, we’ll show you how to build your own successful Team Trifecta and imagine what is possible with an approach that yields comprehensive results across every stage of the customer lifecycle. You’ll learn how to deliver dramatic improvements from small investments that generate big returns – such as customer retention.
https://vshow.on24.com/vshow/aamt2017/content/1361950

15 Minute Toolkit - Lead Scoring & Segmentation

As markets become more fluid and fragmented, it becomes increasingly complicated for marketers to deliver the right messages to the right potential buyers. Traditional demographics are failing as a method for identifying likely buyers, so how do modern marketers keep up? Access this toolkit to explore the world of lead scoring and behavioral segmentation.
https://vshow.on24.com/vshow/aamt2017/content/1361963

Mobile vs. Desktop Email Usage Infographic

Are people spending more time reading your emails when they're on a mobile device or desktop? See the results from the 2016 Informz Association Email Marketing Benchmark Report!
https://vshow.on24.com/vshow/aamt2017/content/1371776

SlideShare: The Customer Experience Opportunity That Nobody Talks About

Learn why contact data is your secret weapon in the battle for a competitive edge.
https://vshow.on24.com/vshow/aamt2017/content/1367768

Cars.com In-House Creative Team Empowered as Strategic Partner

The Cars.com internal agency, Team IDEA, seizes opportunity to improve the sophistication of its operations—evolving processes, improving communications, and enhancing project visibility using Workfront.
https://vshow.on24.com/vshow/aamt2017/content/1342398

Informatica Customer 360 for Salesforce

Learn how Informatica Customer 360 for Salesforce eradicates duplicate, inaccurate, and incomplete account and contact records. It provides clean, trusted data, increases Salesforce user adoption and boosts ROI.
https://vshow.on24.com/vshow/aamt2017/content/1378603

Expert ABM Selling the Value of ABM Deck Reference Guide

Expert-ABM-Selling-the-Value-of-ABM-Reference-Guide-0D27.pdf
https://vshow.on24.com/vshow/aamt2017/content/1373051

Ameritas Increases Creative Collaboration by 50%

Ameritas creative services team attributes 50% increase in collaboration effectiveness to Workfront. Workfront Marketing Work Management solution significantly reduces surprises by improving communications and speeding review cycles.
https://vshow.on24.com/vshow/aamt2017/content/1342400

Marketing Technology 101

Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories. Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
https://vshow.on24.com/vshow/aamt2017/content/1361958

Measuring the Impact of End to End Website Optimization

End-to-end website optimization is a challenging goal for any retailer. With code changes, new features, new platforms, third party integrations, performance testing, and the clock ticking, full site optimization can be a tall order. From back-end infrastructure to front-end resources, join us as we take a look back at Nordstrom’s holiday preparation for some insight. Also, we’ll take a look into the future of performance analytics with SOASTA’s data science capabilities already helping over half of the IR 100 stay competitive. Join Mat Ball, Product Marketing Manager at SOASTA, for this tips-filled webinar. Mat will share how Nordstrom and other like retailers prepare for holiday readiness using performance optimization and analytic tools to assess, track, and improve their site’s performance. This web seminar will explain how to customize performance practices by measuring the impact of your end-to-end website optimization and how to utilize data science techniques to drive your business outcome.
https://vshow.on24.com/vshow/aamt2017/content/1372984

Ecommerce Customer Lifecycle

https://vshow.on24.com/vshow/aamt2017/content/1359033

Marketing Technology and the Entrepreneur

When you're building a business, free and low-cost tools are paving the way to success.
https://vshow.on24.com/vshow/aamt2017/content/1373978

Likes are Great: Leads are Better - How to Grow Your Business Using Social Media

You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business and ultimately convert them into customers. In this eBook, we’ll give you six important lessons to turn your social media followers into customers.
https://vshow.on24.com/vshow/aamt2017/content/1361931

Slides: How to Speed Up Your Review & Approval Process

Workfront Solutions Marketing Manager, Ashley Spurlock, shares three simple tips to improve your marketing review and approval process.
https://vshow.on24.com/vshow/aamt2017/content/1342407

Welcome Emails that Engage

Automated welcome emails tend to see higher levels of engagement than other emails because they are sent at the start of the subscription period, when readers are most interested in hearing from you. High levels of engagement at the start of a subscription period will lead to ongoing deliverability — keeping you at the top of the inbox. In this guide you'll learn the benefits of setting up an automated welcome campaign, what information to include in your welcome campaign series, and when to send each email in the series.
https://vshow.on24.com/vshow/aamt2017/content/1370928

Using Analytics to Manage and Master the Shopper's Journey

A customer can communicate and interact with a company and its products through a wide range of channels. Companies are constantly searching for ways to understand, and meet the particular needs of, customers at various phases of the buying journey. To develop a deeper relationship with the customer, companies need to effectively employ a journey management program to map out buying paths, coupled with relevant and timely customer data management.
https://vshow.on24.com/vshow/aamt2017/content/1371080

Marketing Personalization: Let the Data Do the Work

https://vshow.on24.com/vshow/aamt2017/content/1359022

Demand Generation 101

A modern demand generation program doesn’t just generate leads; it creates higher quality leads, accelerates and converts those leads more effectively, and ultimately turns more of those leads into revenue. But what are the keys for success? Our guide gives marketers the tools and tactics needed to create a winning demand generation strategy.
https://vshow.on24.com/vshow/aamt2017/content/1361936

Top 7 Deliverability Tips Infographic

Trying to get your emails in the inbox? These 7 tips are a MUST for marketers who want to avoid any delivery issues!
https://vshow.on24.com/vshow/aamt2017/content/1371539

Trip, Not Drip: 10 Ways to Nurture the Buyer's Journey

Your buyers have a long road to travel, beginning with awareness of their own need and ending with the acquisition of a product or service to address that need. For the B2B buyer, this journey has always been painfully slow, typically lasting from three months to a year. Now the cycle lasts even longer, with much more time spent upfront for consideration and raising awareness. But it's also an opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing. Download this comprehensive eBook to learn 10 tactics to build a successful lead nurturing campaign in today’s inbound, multichannel, custom-tailored B2B marketing world.
https://vshow.on24.com/vshow/aamt2017/content/1361944

2017 Commerce Trends

Read the 2017 Commerce Trends to learn: - Why global commerce is now a reality and how to take advantage of it. - How cost-effective browse recovery helps you make that personal connection with the customer. - Why advanced technologies, such as virtual dressing rooms, pair so well with email marketing.
https://vshow.on24.com/vshow/aamt2017/content/1370338

8 Signs You Need Marketing Automation

Struggling with segmentation? Having trouble prioritizing leads? Worried you're sending too much email? You might need marketing automation. Check out this guide to see all the warning signs.
https://vshow.on24.com/vshow/aamt2017/content/1371805

Trending Now: Winning Subject Lines from 2016

All email marketers want to create great subject lines that get their emails opened. It is not always easy to project what will make this happen. Trending Now: Winning Subject Lines will give you tips to help you create subject lines that spark a reaction, including how to use emojis and special characters, how tone impacts subject line performance, and top trends in high-performing subject lines.
https://vshow.on24.com/vshow/aamt2017/content/1370925

Welcome Campaign Planning Worksheet

New to marketing automation? Welcome campaigns are the perfect place to start. Use this worksheet to map out the content and wireframe of your first automated campaign!
https://vshow.on24.com/vshow/aamt2017/content/1370915

Getting Started with Marketing Technology Stacks

Are you able to keep track of all your marketing technology on a spreadsheet? Intimidated by 16 layers of tools in your enterprise? Here's the easy way to get started for free.
https://vshow.on24.com/vshow/aamt2017/content/1373977

Persona Worksheet

Personas can help your organization master personalization and customization like never before. Use this worksheet to get started with finding out who your audience truly is.
https://vshow.on24.com/vshow/aamt2017/content/1370913

10 Ways Sales Benefits from Marketing Automation

Marketing automation gives sales teams not only new and expansive visibility into the buyer’s journey, but the ability to effectively engage with their hottest prospects and close more deals. In this eBook, you’ll learn the 10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close rates.
https://vshow.on24.com/vshow/aamt2017/content/1361955

Redefining Planning for Peak

A disruptive digital revolution is underway and it is changing the way we live, work, shop, and consume goods and services. To survive in today’s fiercely competitive, always-on economy, all businesses must transform into digital businesses. Read on to learn how the interaction and inter-dependancies between the customer experience, IT performance and the business outcome require retailers to take a more holistic view if they are to truly transform into digital businesses.
https://vshow.on24.com/vshow/aamt2017/content/1372966

ProofHQ FREE Trial

Getting creative work reviewed and approved is an often overlooked, but critical business process. More often than not, it's only when people are directly impacted that they realize the extent to which the review and approval process impacts their day. Consider ProofHQ your wake up call to the importance of the review and approval process and the value of optimizing the process through online proofing software. Click below to request a free trial!
https://vshow.on24.com/vshow/aamt2017/content/1342394

Becoming an Agile Marketing Team

Six simple steps that will help your marketing team adopt Agile.
https://vshow.on24.com/vshow/aamt2017/content/1342393

The Five Most Common Digital Marketing Mistakes and How to Fix Them

There are a lot of digital marketing mistakes that many businesses are still making. It could be that people got into some bad habits over the years and have failed to leave those habits behind. Or it could be that someone came into marketing from another field and missed out on a few of the ground- floor basics. This eBook will explore the five most common mistakes and how to fix them.
https://vshow.on24.com/vshow/aamt2017/content/1361933